Matcha

Matcha is highly sensitive to light, air, and moisture, which can cause it to oxidize quickly. This affects its flavor, nutrients, and color. The longer matcha is exposed, the faster its quality deteriorates. In Japan, matcha is often packaged in small tins to be used within 2-4 weeks. After that, its quality noticeably declines, even in sealed containers.

Our 2 g sticks provide the perfect protection against light, air, and moisture. This keeps the matcha fresh and preserves its color, nutrients, and rich flavor. The sticks are also convenient for on-the-go use and ensure a perfect portion every time.

Because you drink the whole leaf, you get what it holds: about 104 mg of caffeine, 80 mg of L-theanine and the catechins of green tea, such as EGCG, per stick. No health claim for green tea or L-theanine is authorised in Europe, so we tell you what is in it and leave it there.

Our matcha is 100% organic certified, meaning it is grown without pesticides, herbicides, or synthetic fertilizers. Additionally, all surrounding farms where our matcha is sourced are also organic. This prevents chemicals from contaminating the plants through the soil or air.

Ceremonial grade is the highest standard for matcha. It means the tea is made from the youngest leaves of the first harvest, which have the most nutrients and the softest flavor. These leaves are hand-selected and ground into a powder with a vibrant green color, rich umami flavor, and minimal bitterness. Ceremonial matcha is specifically designed to be enjoyed pure, without any additions, and is traditionally used in Japanese tea ceremonies.

Clearly Matcha comes from Kagoshima, a region in southern Japan renowned for its volcanic soil and ideal climate for growing high-quality tea. Kagoshima offers perfect conditions with its mineral-rich soil, misty mountain air, and subtropical climate.

L-theanine is an amino acid that occurs almost only in the tea plant; shaded leaves such as matcha hold more of it, about 80 mg per stick. It is part of what gives matcha its umami. Claims about what it does are not authorised in Europe, so we leave them out.

Our tea plants are allowed to grow for two years longer than standard matcha plants. The extra time in the volcanic soil shows in the leaf: a deeper colour and a richer, rounder flavour.

Final production always takes place in the Netherlands, so we stay in full control of quality and safety. We source our ingredients directly from the origin, always from specialists who are best at what they do.

For every ingredient, there’s someone in the world who does it better than anyone else, and that’s who we work with. No middlemen. Only trusted suppliers who meet the strictest European standards.

At Clearly, our mission is simple: to keep searching for the #1, and make it available to you.

Because it’s clearly the inside that counts.

No flashy design or misleading labels, just a transparent pouch, so you can see exactly what’s inside. Too often, we buy things because they look or sound good… but inside? Sugar, fillers, or low-quality ingredients.

At Clearly, we do it Clearly: only #1 ingredients you can trust, and a fully transparent formula.

We use mono-material, one single type of plastic, which makes the pouch 100% recyclable. Unlike most packaging that mixes paper and plastic and can’t be properly recycled.

When it comes to health, the inside matters most. That’s Clearly.

Yes. Every ingredient is lab-tested for heavy metals, microbiology, and other potential contaminants.

We only use clean, traceable raw materials from trusted suppliers who meet the highest European safety standards.

If it’s not safe, tested, and the best, it’s not Clearly. We don’t go for "good enough", we go for #1 quality.

We use our own products daily. And just like you, we only want the best. Because if your health is #1, what you take should be too.

If you’re pregnant or breastfeeding, we recommend checking with your doctor before taking any supplement. During this time, both your health and your baby’s health are clearly #1.